The online dating service e Harmony, which now boasts more than two million marriages, emphasizes long-term matches.
As Marylyn Warren, wife of the co-founder and former CEO, told The Christian Science Monitor in 2005:"Our whole focus is on putting people together, making compatible matches that have the possibility of the long term.
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Instead, they’re doubling down on efforts to help their users find genuine relationships.
The company, once a peer of Tinder, Ok Cupid, and Happn, has been pursuing a new look for the past nine months.
Following user surveys and various pilots, the new service launched Tuesday, introducing a “story” interface Hinge says sparks five times more conversations than in the past.
In other words, I’m looking for the real thing, but I am going to have fun while I wait. If it someone you know is only going to be a sexual fling—fine.
But if it is someone you feel you might be interested in, stop playing both sides of the fence ASAP.